
The unrealized potential of olfactory
She started her blog exactly six months before I launched Camels & Chocolate, and she really
Read postWe bring the transition to a circular economy to life with inspiring stories, practical examples, and strategies. For businesses, policymakers, and changemakers working towards a world without waste.
Turning circular thinking into real change. Explore tools, stories, and insights that help you transform vision into measurable results.
Discover what’s next in circular design, technology, and policy. Explore forward-looking ideas that shape tomorrow’s economy.
Stay inspired with fresh perspectives and real-world experiences from the circular community.
Learn from pioneers across industries who prove that circularity is not just theory, but a working model for growth and sustainability.
Step-by-step resources for businesses, policymakers, and communities to apply circular strategies.
She started her blog exactly six months before I launched Camels & Chocolate, and she really
Read postShe started her blog exactly six months before I launched Camels & Chocolate, and she really
Read postShe started her blog exactly six months before I launched Camels & Chocolate, and she really
Read postShe started her blog exactly six months before I launched Camels & Chocolate, and she really
Read postShe started her blog exactly six months before I launched Camels & Chocolate, and she really
Read postShe started her blog exactly six months before I launched Camels & Chocolate, and she really
Read postCircularity can feel abstract — hidden in policies, business models, or reports. Its long-term impact is easy to overlook in a world chasing quick results. Yet behind the scenes, circular practices are already reshaping how we design, consume, and create value. Our mission is to make these shifts visible, proving that every step today builds the foundation for tomorrow.
At Circular Today, we bring the circular economy to life with real stories, insights, and practical examples that show sustainability in action. From business to biodiversity, we make change visible and tangible — because circularity isn’t tomorrow’s promise, it’s today’s reality.
From business models to biodiversity, our categories guide you through the many sides of the circular economy. Discover insights, stories, and tools that make sustainability tangible.
Learn what the circular economy is, its key benefits, and why shifting from linear to circular is essential for a sustainable future.
The circular economy is an economic model designed to minimize waste and make the most of resources. Instead of following a linear path of “take, make, dispose,” it focuses on keeping products, materials, and resources in use for as long as possible through reuse, repair, remanufacturing, and recycling.
The main benefits include reducing waste and pollution, conserving natural resources, lowering greenhouse gas emissions, and creating opportunities for innovation and new business models. It also supports more resilient supply chains and encourages sustainable consumption patterns.
By extending the life cycle of materials and products, the circular economy reduces dependency on scarce resources and volatile raw material markets. It creates new jobs in areas like recycling, repair, and sustainable design, while helping companies cut costs and improve efficiency.
Shifting to a circular economy is essential to tackle climate change, biodiversity loss, and resource scarcity. It offers a path toward sustainable growth by balancing economic development with environmental protection. For businesses, it means innovation and competitiveness, while for society it ensures healthier ecosystems and a more sustainable future.
Two stories that show circularity in action
Using AI and smart data, this company detects hidden leaks in water networks before they cause damage — saving millions of liters every year.
Once used for linen, flax is now being transformed into strong, lightweight composites that can replace plastics in everyday products
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